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New Code Of Ethics In India’s Fantasy Gaming Industry

The fantasy gaming industry in India has reached a significant milestone with the introduction of a Code of Ethics (CoE), signaling a move towards more responsible and accountable practices. This set of guidelines prioritises user safety, fairness, and compliance with regulatory standards. Developed through a collaborative effort by key industry organisations—such as the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF)—the CoE aims to foster a gaming environment that is both ethical and secure. The goal is to ensure that gaming practices in India are fair, responsible, and aligned with the highest standards of integrity.

Why Is A Code Of Ethics Important For Fantasy Gaming In India?

As the gaming industry in India grows, it faces an increasing need to establish standardised regulations. The adoption of a Code of Ethics helps address several concerns related to fraud, addiction, underage gaming, and fair play. By setting clear guidelines, this code aims to foster trust in the industry and ensure the long-term sustainability of online fantasy sports platforms. The Code also sets the foundation for future regulation, helping avoid potential legal hurdles and aligning with international best practices.

Key Guidelines Of India’s Code Of Ethics For Responsible Gaming

Age Verification And Kyc For Fantasy Gaming Platforms

One of the core elements of the Code of Ethics is the strict enforcement of age verification and KYC (Know Your Customer) procedures. All fantasy gaming platforms must verify the identity and age of users before they can participate in real-money gaming. This is achieved through the submission of official documents like government-issued IDs (e.g., Aadhaar, passport, or driver’s licence). Age restrictions are essential for preventing underage gambling, a rapidly growing concern in the sector.

User Spending Limits To Encourage Responsible Gambling

In a move that prioritises financial responsibility, the Code of Ethics mandates the implementation of user-defined spending limits on gaming platforms. These limits help players control their spending habits and avoid excessive gambling. Platforms will now be required to allow users to set daily, weekly, or monthly spending caps to ensure that players do not risk more money than they can afford to lose.

Enforcing Ethical Practices Through Audits And Annual Compliance

To ensure that platforms are adhering to the new standards, the Code of Ethics introduces the requirement for regular third-party audits. These audits will help assess the compliance of platforms with key ethical standards such as KYC processes, age verification, and spending limits. Platforms with significant revenues will need to comply with these audits within six months, ensuring that both large and small operators are held accountable for maintaining ethical standards in the industry.

Advertising Standards And Transparency In Fantasy Gaming

The Code of Ethics also aims to tackle misleading advertising, an area that has come under scrutiny in the past. Advertising standards are now clearly defined, ensuring that promotions for gaming platforms are not deceptive or misleading. All ads must highlight the risks associated with fantasy gaming and ensure that they do not create unrealistic expectations. This will help to prevent the exploitation of vulnerable players and encourage responsible marketing within the sector.

Protecting Players With Self-Exclusion And Support Tools

In order to protect vulnerable users, the Code includes provisions for self-exclusion. This allows players who feel that their gaming habits are becoming problematic to voluntarily exclude themselves from platforms for a set period. Along with this, platforms must introduce support tools and responsible gaming features to detect at-risk behaviour and offer assistance to players who may be struggling with gambling addiction.

Conclusion

As the gaming sector continues to evolve, the Code of Ethics lays the groundwork for a responsible and sustainable future. By adhering to these ethical guidelines, platforms can foster a culture of fairness, transparency, and player protection. With industry bodies working together to ensure compliance, the new ethical standards are set to help India’s gaming industry thrive while safeguarding its players.

The real money gaming industry in India is seeing millions of players signing up to try their luck in online casinos, poker, rummy, fantasy sports, and other gaming platforms. With the Indian gaming market projected to hit $ 9.2 billion by FY29 according to a report, this fast growth comes with the challenge of ensuring that only genuine players enter the system while keeping fraudsters out.

A smooth and secure onboarding process is the first step in building trust between a gaming platform and its players. But it’s not just about making sign-ups easy—it’s also about adhering to the strict laws around identity verification, preventing fraud, and ensuring responsible gaming. If the onboarding process is too complicated, players may leave before even making their first deposit. On the other hand, if security checks are weak, platforms risk financial fraud, money laundering, and legal troubles.

Challenges In Customer Onboarding For Real Money Gaming Platforms

Customer onboarding in real money gaming is not as simple as just signing up with an email and password. Companies need to ensure that every new player is genuine, meets legal requirements, and is not a fraudster trying to exploit the system. This is where the real challenges begin.

1. Balancing Security with a Smooth User Experience

One of the biggest challenges in onboarding is ensuring security without making the process frustrating for players. Players may abandon the platform before completing registration if the KYC process is too lengthy or requires too many documents. On the other hand, if onboarding is too easy with minimal checks, fraudsters and underage players may slip through.

2. Preventing Fraud and Identity Theft

Real-money gaming platforms attract fraudsters who try to create multiple accounts using fake or stolen identities. This can lead to bonus abuse, match-fixing, money laundering, and other illegal activities. If a gaming company fails to detect fraudulent accounts early, it can suffer significant financial losses and reputational damage.

3. Meeting Regulatory Compliance

Gaming laws in India are changing continuously, and companies must follow strict KYC and Anti-Money Laundering (AML) guidelines to operate legally. Different states have different gaming regulations, and platforms must ensure that only players from legally allowed regions are onboarded. Failure to comply can result in heavy fines or even platform shutdowns.

4. Handling High Drop-Off Rates During Onboarding

A slow or complicated onboarding process often leads to high drop-off rates, meaning potential players leave before completing their registration. Players expect a fast and hassle-free experience, and any delays—such as slow document verification or multiple authentication steps—can frustrate them and push them toward competitors with smoother onboarding.

5. Verifying Players from Diverse Demographics

Real-money gaming attracts players from all backgrounds—students, professionals, casual gamers, and even high-net-worth individuals. Some may not have traditional documents like PAN cards or Aadhaar readily available, making verification tricky. Gaming platforms must cater to all demographics while maintaining strong KYC standards.

The Role Of KYC In Online Gaming Onboarding

Know Your Customer (KYC) is the pillar of a secure and compliant onboarding process in real money gaming. It helps gaming platforms verify the identity of players, prevent fraudulent activities, and comply with legal regulations. Without a strong KYC process, platforms risk losing credibility, facing financial fraud, and violating gaming laws.

Why Is KYC Important for Online Gaming?

Prevents Fraud and Identity Theft
KYC helps ensure that every player signing up is who they claim to be. Fraudsters often use fake IDs, and stolen credentials, or create multiple accounts to exploit bonuses or launder money. By verifying player identities during onboarding, platforms can block suspicious accounts early.
Ensures Compliance with Indian Gaming Regulations
Real-money gaming platforms must comply with regulatory requirements, such as verifying a player’s age, identity, and location. KYC ensures that only players who meet the legal gaming age and reside in allowed states can access the platform, helping companies avoid regulatory penalties.
Reduces Chargebacks and Payment Fraud
Without proper KYC, fraudsters can use stolen credit cards or fake payment details to deposit money and later dispute transactions, leading to chargebacks. Strong identity verification prevents such fraudulent financial activities, saving gaming companies from revenue losses.
Promotes Responsible Gaming
Responsible gaming is a major concern in the industry. Many platforms must track player activity to prevent gambling addiction and underage gaming. KYC enables platforms to verify players’ ages and implement safeguards like deposit limits for minors or high-risk individuals.
Builds Trust and Credibility
Players feel more secure when they know that a platform follows proper KYC checks. It assures them that they are playing in a fair and well-regulated environment, increasing their trust in the platform.

How KYC Works In Online Gaming Onboarding

A standard KYC process involves:

Identity Verification – Players submit a government-issued ID (like Aadhaar, PAN, or Passport) for verification.
Address Verification – Some platforms require proof of address, like a utility bill, to ensure the player is from an allowed jurisdiction.
Age Verification – The system verifies that the player meets the legal age requirement for real-money gaming.
AML Screening – Players are checked against anti-money laundering databases to ensure they are not involved in financial crimes.
Face Match and Liveness Detection – Some platforms use biometric verification to confirm that the ID matches the player’s real face.

By integrating an automated KYC solution, gaming platforms can streamline these steps, reducing onboarding time from hours to just a few minutes while maintaining security and compliance.

Best Practices For A Smooth And Secure Onboarding Process

A well-designed onboarding process can make a significant difference in player retention, security, and compliance. If it’s too slow or complicated, players may abandon the platform before they even start playing. If it’s too lenient, fraudsters can exploit loopholes. Here are some best practices that real money gaming platforms should follow to create a seamless yet secure onboarding experience.

1. Automate KYC Verification for Speed and Accuracy

Manual verification is slow and prone to errors. Using an automated KYC solution speeds up the process by instantly verifying identity documents, conducting face matches, and checking for fraud risks. Players can complete registration in minutes instead of hours or days, improving their experience.

2. Enable a Frictionless User Journey

While security is critical, the onboarding process must be designed to feel effortless for players. Requesting only the essential information, providing real-time guidance on document uploads, and allowing for smooth mobile verification can reduce drop-offs. Multi-step onboarding, where KYC checks are triggered based on player activity (such as deposits above a certain amount), can also help strike a balance between security and ease of use.

3. Use AI-Powered Fraud Detection

AI-driven verification tools can detect suspicious patterns, such as multiple accounts created with slight variations of the same identity. Advanced fraud detection systems can flag high-risk players in real-time, preventing money laundering, bonus abuse, and account takeovers.

4. Comply with Local Regulations and Player Protection Laws

Gaming laws in India vary by state, and platforms must ensure that only players from legally permitted states can register. Geolocation verification, age checks, and AML screening are crucial for compliance. Gaming platforms must also stay updated with evolving laws to avoid legal troubles.

5. Implement Biometric and Liveness Verification

To prevent identity theft and fake accounts, platforms can use biometric checks like face match and liveness detection. This ensures that the player using the account is the same person who submitted the KYC documents, reducing impersonation fraud.

6. Offer Multiple Verification Options

Different players prefer different verification methods. Some may find document uploads inconvenient, while others may prefer Aadhaar-based e-KYC or OTP-based verification. Providing multiple ways to complete KYC can make onboarding smoother for a broader audience.

7. Educate Players on Why KYC Is Required

Some players may hesitate to share their personal documents due to privacy concerns. Clear communication about why KYC is necessary and how their data is protected can increase willingness to complete the process. Offering incentives, like small sign-up bonuses after successful verification, can also encourage compliance.

How Can AuthBridge Help Gaming Platforms with Seamless Onboarding

Real-money gaming platforms face the constant challenge of balancing security, compliance, and user experience. A slow or complicated onboarding process can drive players away, while weak verification measures can expose the platform to fraud and regulatory risks. This is where AuthBridge comes in, offering a seamless and automated solution to onboard players securely and quickly.

1. Instant Digital KYC for Fast and Hassle-Free Verification

AuthBridge’s AI-powered digital KYC solutions verify player identities in real-time, reducing onboarding time from hours to just a few minutes. By integrating Aadhaar-based e-KYC, PAN verification, and document OCR technology, gaming platforms can ensure compliance while delivering a smooth sign-up experience.

2. Advanced Fraud Detection and Risk Profiling

Gaming fraud is a major concern, from identity theft to multi-accounting and bonus abuse. AuthBridge’s AI-driven fraud detection scans for red flags, such as duplicate profiles, mismatched credentials, and suspicious transaction patterns, helping platforms block fraudulent users before they enter the system.

3. Face Match and Liveness Detection for Identity Protection

With increasing cases of identity fraud, ensuring that the person registering is the same as the one on the submitted ID is critical. AuthBridge’s Face Match and Liveness Detection technology prevents impersonation fraud by verifying the player’s real-time selfie against their official documents.

4. Location and Age Verification for Regulatory Compliance

Gaming laws in India vary by state, making geolocation-based verification essential for restricting access in legally restricted areas. Additionally, age verification ensures that only players who meet the legal age requirement can participate in real-money gaming. AuthBridge’s automated systems help gaming platforms comply with these regulations effortlessly.

5. AML Screening to Prevent Money Laundering

Money laundering is a serious risk in online gaming. AuthBridge provides AML screening and cross-checks player details against global watchlists, sanction lists, and politically exposed persons (PEP) databases. This ensures that gaming companies do not unknowingly onboard high-risk individuals.

6. Seamless API Integration for a Frictionless User Experience

AuthBridge’s plug-and-play APIs allow gaming platforms to integrate verification solutions directly into their apps and websites without disrupting the user journey. The process is mobile-first, ensuring smooth onboarding on any device, whether desktop or smartphone.

By leveraging AuthBridge’s end-to-end onboarding solutions, gaming companies can:

Reduce drop-offs with a smooth, hassle-free KYC process
Enhance security by blocking fraudulent users before they enter the platform
Stay compliant with evolving Indian gaming laws and global AML standards
Build player trust through fast, transparent, and reliable verification

AuthBridge enables gaming platforms to onboard players securely, boost retention, and stay ahead in a competitive industry—all while ensuring full regulatory compliance.

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