As Generative AI (GenAI) advances, it magnifies cyber threats, enabling deepfake scams, AI-powered phishing, and automated cyberattacks. With hackers using AI to breach security faster, Indian businesses are turning to AI-driven cybersecurity solutions for protection.
Ajay Trehan, Founder & CEO, AuthBridge, told ET Edge Insights, “Earlier, cyberattacks relied on scripts testing millions of passwords. Now, AI enables deepfake fraud and automated hacking at an unprecedented scale.”
Fast-Growing Cyber Risks

• Deepfakes: AI-generated audio/video manipulations deceive businesses and individuals.
• AI-powered phishing: More convincing scams bypass traditional security measures.
• Automated Attacks: AI exploits system vulnerabilities in real time.

How Indian Companies Are Fighting Back?
To combat AI-driven threats, businesses are deploying:

• Real-time AI threat detection to preempt attacks.
• Automated fraud detection to verify identities and transactions.
• Behavioural analysis to identify anomalies before breaches occur.

Ajay added, “AI-driven cybersecurity must evolve alongside threats. A proactive, AI-powered defence strategy is no longer optional.”
How To Manage AI’s Potential with Security?
Despite its promise, AI in cybersecurity presents challenges of its own:

• False positives: Over-reliance on AI can lead to unnecessary security actions.
• Regulatory hurdles: Compliance with GDPR and India’s DPDP Act is crucial.
• Bias in AI models: AI-driven decisions require human oversight to ensure fairness.

To stay ahead, companies must integrate AI-powered security with human-led governance. 
About AuthBridge
AuthBridge is India’s leading authentication technology company, providing advanced identity verification and onboarding solutions. With 2,500+ clients across 30+ industries, including Fortune 500 firms and unicorns, AuthBridge is shaping the future of trust.

AuthBridge, a leader in identity verification solutions, has partnered with MCA Gulf, a premier audit and tax advisory firm based in Dubai, to enhance the verification and compliance processes for businesses across the Middle East. This strategic collaboration is designed to deliver seamless, efficient, and compliant identity verification solutions that will empower businesses to make informed decisions with confidence.

AuthBridge’s advanced verification solutions simplify and expedite the verification process, enabling businesses to confirm identities, backgrounds, and credentials with high accuracy and speed. The seamless integration with MCA Gulf’s services ensures that organisations can manage both onboarding and compliance more efficiently, reducing manual errors and increasing overall operational effectiveness.

AuthBridge’s advanced verification technology, which includes over 250 APIs, will now integrate with MCA Gulf’s extensive suite of professional services. This synergy will empower organizations in the region to streamline their identity verification workflows, reduce manual errors, and enhance their compliance with local and international regulations.

Ajay Trehan, CEO and Founder of AuthBridge, commented, “Our partnership with MCA Gulf is a significant step toward transforming identity verification in the Middle East. By combining our technological expertise with MCA Gulf’s deep industry knowledge, we are equipping businesses with real-time verification tools to enhance trust, security, and compliance.”

Mr. Lakshmanan R, Senior Partner at MCA Gulf, added, “Ensuring businesses have access to efficient and secure verification solutions is crucial in today’s evolving regulatory landscape. Partnering with AuthBridge allows us to provide clients with streamlined compliance solutions that align with industry best practices while optimizing operational efficiency.”

In addition to streamlining verification workflows, the collaboration also includes real-time reporting capabilities, giving businesses a comprehensive view of their verification processes while ensuring adherence to regional regulations. This enables both employers and clients to stay informed and mitigate the risks associated with non-compliance.

The collaboration between AuthBridge and MCA Gulf aims to drive forward new standards for identity verification and compliance in the Middle East. By combining AuthBridge’s state-of-the-art verification technology with MCA Gulf’s deep industry knowledge, this partnership is set to help businesses navigate regulatory challenges while ensuring they make better, data-driven decisions.

About AuthBridge:

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

About MCA Gulf:

Established in 2009, MCA Gulf is a trusted professional services firm offering a broad range of multi-disciplinary services, including audit, assurance, taxation, corporate services, corporate finance, strategy, accounting/CFO services, transformative technologies, and asset management solutions. MCA Gulf is committed to providing transformative, value-oriented, and timely solutions with trust and integrity, fostering sustainable relationships and consistent growth.

The world of financial services is at a transformative juncture. The industry is bombarded with increased customer expectations and technological advancements that demand attention. Traditional banking models often encumbered by lengthy procedures and cumbersome paperwork, are now being challenged by a new wave of innovation that prioritises speed, efficiency and user experience. Amidst this shift, the concept of ‘automated onboarding process’ is evolving, which aims to redefine how customers initiate their relationships with financial institutions.

Read more: Financial Express

AuthBridge, India’s largest authentication company, has partnered with TurboHire, an advanced AI-powered platform for all hiring, to streamline and enhance the candidate onboarding process for employers across industries. This strategic collaboration is designed to deliver a seamless, efficient, and compliant onboarding experience, allowing businesses to hire with confidence and precision.

With the integration of AuthBridge’s advanced verification solutions into TurboHire’s platform, the partnership ensures a quick and convenient background verification (BGV) initiation process that supports recruiters at every stage of the hiring process. By automating and simplifying data flows between platforms, recruiters and hiring managers can effortlessly manage candidate information, while initiating BGV checks as soon as the hiring decision is made.

In addition to fast and convenient BGV initiation, the AuthBridge-TurboHire integration enables effortless candidate data management. The transfer of candidate data from TurboHire directly into AuthBridge’s verification environment removes the need for manual data entry, reducing errors and speeding up the verification process. Recruiters can also benefit from live reporting capabilities, allowing them to track BGV progress in real time within the familiar TurboHire platform. This native environment reporting provides insights that help hiring teams stay informed and on schedule. Moreover, the solution is equipped with built-in compliance measures, ensuring that all verification processes adhere to applicable laws and regulations, safeguarding employers and candidates alike.

The verification matrix of AuthBridge showcases the exceptional performance of the integrated solutions, featuring an accuracy rate exceeding 99.97%, uptime surpassing 99.99%, and an average response time of less than 10 seconds.

The partnership combines instant and managed verification checks that ensure accuracy, security, and thoroughness. These checks include Instant Identity Verification, Employment Verification, Education Verification, Court Record Verification, Physical Address Verification, and human-assisted quality checks. This holistic mix of automated and human-supported checks ensures that each candidate’s profile is verified with the highest level of accuracy and reliability.

Ajay Trehan, CEO and Founder of AuthBridge, added, “Our collaboration with TurboHire empowers organizations to optimize their hiring processes on a larger scale. By integrating our advanced verification technologies with TurboHire’s robust platform, we create a seamless experience that accelerates onboarding while maintaining compliance. This partnership not only improves efficiency but also significantly boosts candidate satisfaction, ultimately helping businesses attract and retain top talent in an increasingly competitive landscape.”

On the partnership, Deepak Agrawal, Co-founder and CEO of TurboHire said, “We are thrilled to partner with AuthBridge to transform our candidate verification process. This integration not only streamlines the hiring journey by providing real-time insights and automated checks but also enhances our compliance framework. By ensuring that we hire the right talent efficiently and accurately, we position our clients to achieve greater operational effectiveness and a competitive edge in the market.”

This partnership positions both TurboHire and AuthBridge at the forefront of innovative hiring solutions, reflecting a shared commitment to enhancing the employee verification experience across various industries.