India’s online gaming industry is experiencing rapid growth, projected to reach USD 8.36 billion by 2030, fueled by affordable smartphones and widespread internet access. However, this expansion brings increased vulnerability to cyber threats, particularly deepfake-based identity fraud.

Understanding the Threat

Deepfakes—AI-generated synthetic media—pose significant risks in online gaming. Fraudsters use them to:

• Bypass facial recognition during player onboarding.

• Forge identity documents to exploit KYC processes.

• Create synthetic accounts for bonus abuse or money laundering.

These tactics threaten platform integrity and compliance with India’s IT Rules (2023), which mandate stringent verification for real-money gaming.

The Role of AI & ML in Defense

Artificial Intelligence and Machine Learning offer robust solutions:

• Deepfake Detection Engines analyze facial anomalies to flag altered media.

• Advanced Liveness Detection ensures the presence of a live user through 3D face mapping and eye tracking.

• AI-Powered Document Verification validates metadata and detects tampering in ID proofs.

• Behavioral Biometrics monitor user behaviors to distinguish humans from bots.

These technologies enable platforms to:

• Block fraudulent onboarding attempts.

• Prevent multi-accounting by cross-verifying biometric data.

• Mitigate payout fraud through stringent verification protocols.

• Ensure fair play in competitive gaming by detecting non-human participants.

Balancing Innovation with Responsibility

While AI and ML enhance security, ethical considerations are paramount. Compliance with India’s Digital Personal Data Protection (DPDP) Act, 2023, is essential to safeguard user data. Transparency in AI-driven decisions and bias mitigation in facial recognition tools are critical to maintaining user trust.

Conclusion

In the fast-paced online gaming industry, AI and ML are indispensable for fortifying identity infrastructure against deepfake-based fraud. Investing in these technologies not only future-proofs platforms against emerging threats but also strengthens regulatory compliance and fosters a safe, trustworthy environment for millions of digital gamers.

“Investing in AI-driven TrustTech not only future-proofs platforms against emerging threats but also strengthens regulatory compliance and fosters a safe, trustworthy environment for millions of digital gamers

”
– Ajay Trehan, Founder & CEO, AuthBridge

As the BFSI sector accelerates its digital transformation journey, a critical focus has emerged: securing seamless, compliant, and fraud-resistant customer onboarding. In a landscape shaped by mobile-first users and regulatory shifts, traditional Know Your Customer (KYC) methods are giving way to intelligent, AI-powered solutions.

The Rise of Digital KYC

Legacy KYC systems—rooted in manual document collection and physical verification—are increasingly outpaced by customer expectations and market demands. Today’s digital KYC leverages OCR, biometrics, liveliness checks, and AI-driven workflows to enable real-time verification without compromising compliance or experience.

Balancing Speed with Security

While digital onboarding is fast becoming the norm, challenges persist. From fragmented infrastructure and privacy concerns to navigating evolving compliance mandates, BFSI institutions must rethink how they validate identities at scale. The stakes are high: a single onboarding lapse can expose institutions to financial fraud or regulatory penalties.

AI-Powered Risk Management

AI and automation have emerged as core enablers in modern KYC frameworks. Intelligent algorithms are now capable of triangulating address data, validating ID documents, matching faces, and flagging risk anomalies—all while reducing manual effort. These tools empower institutions to maintain accuracy and auditability across millions of verifications monthly.

A Future-Ready KYC Blueprint

Forward-thinking BFSI players are adopting hybrid models that combine digital, remote, and physical verification layers tailored to customer risk profiles. This risk-aligned approach not only strengthens trust but future-proofs institutions against compliance volatility.

“The time is now for BFSI to embrace real-time, AI-driven solutions and lead the way in building a future where security and customer confidence go hand in hand. ”
– Ajay Trehan, Founder & CEO, AuthBridge

India’s Global Capability Centre (GCC) ecosystem is undergoing a massive transformation, evolving from cost-centric hubs to strategic centres of innovation, digital operations, and product development. With over 1,580 active GCCs and more than 1.6 million professionals employed, the spotlight has now shifted to building a workforce that is not only skilled, but verified and future-ready.

In a recent feature on ET Edge Insights, Ajay Trehan, CEO of AuthBridge underscored the growing importance of digital identity verification and real-time onboarding as critical enablers of this growth story. The article highlights how GCCs are embracing AI-led verification solutions to meet compliance, scalability, and trust expectations as they expand across domains such as AI, cybersecurity, data analytics, and R&D.

As GCCs continue to scale operations in India, the margin for onboarding error is shrinking. A delayed or inaccurate background check can pose operational, legal, and reputational risks. AuthBridge’s AI-powered verification suite offers automated employment and education checks, AML/KYC compliance, and partner due diligence to ensure organisations can build secure, agile teams faster.

“GCCs operate in high-trust environments where accuracy, speed, and compliance are non-negotiable. Our solutions are designed to help organisations onboard the right talent and partners at scale, without compromising on risk or regulation,” noted AuthBridge in the article.

With 500–600 new GCCs projected to emerge by 2030, India is set to become the global headquarters of enterprise innovation. For this vision to materialise, it’s clear that building workforce trust through verified digital identities will be a cornerstone of sustainable growth.

We’re proud to announce that Ajay Trehan, Founder & CEO of AuthBridge, has been featured in YourStory’s coveted list of “Leaders & Brands to Watch 2025.”

Recognised for his visionary leadership and commitment to innovation, Ajay stands among a select group of entrepreneurs reshaping India’s digital and trust infrastructure across industries.

Building the Trust Economy

Ajay Trehan founded AuthBridge in 2005, inspired by the trust deficit global enterprises faced while working in India. Over the years, he has transformed the company from a pioneer in background screening into India’s leading provider of AI-powered identity intelligence and real-time verification solutions.

His mission: to help businesses build trust at scale through automation, analytics, and integrity-first design.

Driving Digital Transformation with Purpose

Under Ajay’s leadership, AuthBridge has continuously embraced change — from adopting AI and machine learning in verification workflows to navigating global shifts like the COVID-19 pandemic. With over 15 million verifications processed monthly, the platform now powers trust for 3,000+ enterprises across sectors including BFSI, gig economy, logistics, and healthcare.

As India’s digital and hiring landscape evolves, we are proud to see Ajay’s leadership and AuthBridge’s mission recognised by platforms like YourStory. This milestone underscores our commitment to building a safer, smarter, and more transparent future for organisations everywhere.

In an exclusive conversation, Ajay Trehan, Founder & CEO of AuthBridge, shares how employee background verification is rapidly evolving — driven by technology, changing work models, and the rise of remote and gig employment. From combating fake resumes to deploying AI-led onboarding, AuthBridge is redefining trust in the hiring process.

Technology Is Reshaping Background Checks

The shift to digital-first HR processes, especially post-COVID, has forced companies to rethink verification. AuthBridge has responded by investing in AI, facial and voice biometrics, and real-time digital verification, enabling companies to screen candidates with speed, scale, and accuracy.

“With hybrid work and gig roles increasing, verification has become more complex — and more critical than ever,” says Mr. Trehan.

AuthBridge, India’s leading provider of background screening and due diligence solutions, has launched the country’s largest AI-powered platform suite for identity verification, unveiled at the prestigious GCC Summit & Awards 2025 in Hyderabad.

Built on over two decades of domain expertise and trained on 1.5 billion+ proprietary data records, the new AuthBridge AI Platform is redefining how trust is established at scale—delivering unmatched accuracy, speed, and security to businesses globally.

A New Era of AI-Powered Identity Verification

The AuthBridge AI Platform leverages advanced technologies including Machine Learning (ML), Large Language Models (LLMs), Natural Language Processing (NLP), and Facial Recognition to offer:

• Up to 95% verification accuracy

• Approximately 82% reduction in turnaround time (TAT)

• 24×7 platform availability for global businesses

Today, trusted by 3,000+ clients — including Fortune 500 companies like Airtel Payments Bank, ICICI Bank, Swiggy, and Dream11 — AuthBridge processes over 15 million verifications every month across 140+ countries.

Introducing a Suite of Agentic AIs

The new platform integrates a powerful ensemble of intelligent Agentic AIs designed to automate the entire verification journey:

• Profile Aggregator Agent – Consolidates multi-source data for comprehensive profiles

• Quality Control (QC) Agent – Ensures accuracy, consistency, and reliability of information

• Allocation & Initiation Agent – Optimises task assignment and resource allocation

• Follow-up & Communication Agent – Enhances engagement with clients and candidates

• Response Aggregator Agent – Synthesises data inputs into actionable insights

• Report Generator & Dispatch Agent – Automates clear, auditable report generation and delivery

This ecosystem has reduced manual effort in verification workflows by up to 90%, freeing businesses to focus on strategic growth and risk mitigation.

AI-Enhanced KYC and Responsible Innovation

The AuthBridge AI Platform revolutionises Know Your Customer (KYC) processes, delivering faster, safer, and more accurate verifications. By combining LLM-driven automation with proprietary datasets, AuthBridge provides next-generation document analysis, fraud detection, and seamless customer onboarding.

With industry-leading security protocols, global certifications, and a proven track record of protecting sensitive personal information (PII), the platform ensures every action is transparent, secure, and fully accountable.

Empowering Businesses Globally

Already scaling across industries such as banking, fintech, e-commerce, and gig economy platforms, AuthBridge’s AI-powered platform is empowering organisations worldwide to build trusted relationships faster, reduce onboarding time, and protect against emerging risks.

“For over two decades, innovation has been our core strength—helping us bridge the trust gap in an increasingly digital world. This AI-powered platform is a natural evolution of that journey. By combining deep domain expertise with next-gen AI, we’re not just enhancing verifications—we’re reimagining how businesses build trust at scale.”
— Ajay Trehan, Founder & CEO, AuthBridge

With its presence in 140+ countries and an operational scale of 15 million verifications monthly, AuthBridge continues to lead the global identity verification landscape — combining cutting-edge AI technology with responsible innovation.

About AuthBridge

AuthBridge is India’s leading authentication and background screening company, trusted by enterprises across sectors for over 20 years. Through proprietary technology, alternate data analysis, and AI-powered solutions, AuthBridge enables businesses to verify, onboard, and build trust at scale — empowering organisations to mitigate risks and unlock growth.

India is leading the charge in digital transformation, with the RBI’s updated KYC guidelines marking a significant step toward secure and inclusive financial systems. These guidelines mandate real-time updates through CKYCR, periodic customer data reviews, and enhanced monitoring of high-risk accounts, aligning India’s regulatory framework with global AML standards.

Key enablers of this evolution include:

• AI & Predictive Analytics: Transforming fraud detection, risk profiling, and onboarding.

• Blockchain: Enabling decentralized, tamper-proof, and privacy-centric digital identities.

• Offline Digital KYC Tools: Bridging the digital divide in remote areas through QR-based and mobile-first solutions.

• Regulatory Sandboxes: Encouraging innovation with minimal risk in a controlled environment.

Collaboration between fintechs and traditional players is critical for scaling these innovations, ensuring access to financial services across all demographics—including the elderly and differently-abled.

The scope of digital KYC extends beyond finance—impacting sectors like healthcare, governance, and citizen services. By leveraging technology and inclusive design, India is set to redefine global standards in identity verification and digital trust.

Source:  TechCircle