AuthBridge Introduces its New Brand Identity Taking the Positioning of “Trust Simplified”

AuthBridge Introduces its New Brand Identity Taking the Positioning of "Trust Simplified"

AuthBridge, India’s leading trust and authentication technology company, is unveiling its refreshed brand identity, reflecting a forward-looking positioning of “Trust Simplified.” This evolution signals the company’s ongoing commitment to transforming the trust-building process for businesses, making it faster, simpler, and more secure. Whether for employees, customers, or third-party partners, AuthBridge is dedicated to streamlining the complexities of building trust, enabling businesses to thrive without the hassle.
As a pioneer in identity and verification solutions, AuthBridge, with its new identity, positions itself as more than just a solutions provider. It emerges as a trusted partner, working behind the scenes to empower businesses on their growth journey with precision and care–verifying the right talent, customers, and partners. This new positioning encapsulates the essence of the company’s promise: delivering frictionless, efficient, and secure solutions that simplify the process of building trust in the digital ecosystem.

Read the full story at Business Standards

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

Indian firms tighten AI defenses as cybercrime gets more sophisticated

Indian firms tighten AI defences as cybercrime gets more sophisticated

As Generative AI (GenAI) transforms business operations, it is also escalating cyber threats, with sophisticated attacks like deepfakes, phishing, data manipulation, and malware on the rise. In response to these growing challenges, Indian companies are increasingly turning to AI-powered solutions to bolster their cybersecurity infrastructure. 

In a recent discussion with Mint, our Founder & CEO, Ajay Trehan, emphasized, “𝘌𝘢𝘳𝘭𝘪𝘦𝘳, 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮𝘪𝘤 𝘢𝘵𝘵𝘢𝘤𝘬𝘴 𝘸𝘦𝘳𝘦 𝘮𝘰𝘴𝘵𝘭𝘺 𝘯𝘶𝘮𝘦𝘳𝘪𝘤, 𝘴𝘰 𝘢𝘵𝘵𝘢𝘤𝘬𝘦𝘳𝘴 𝘸𝘰𝘶𝘭𝘥 𝘸𝘳𝘪𝘵𝘦 𝘴𝘤𝘳𝘪𝘱𝘵𝘴 𝘵𝘰 𝘨𝘰 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘪𝘭𝘭𝘪𝘰𝘯𝘴 𝘰𝘧 𝘤𝘰𝘮𝘣𝘪𝘯𝘢𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘱𝘢𝘴𝘴𝘸𝘰𝘳𝘥𝘴 𝘵𝘰 𝘢𝘵𝘵𝘢𝘤𝘬 𝘢 𝘶𝘴𝘦𝘳 𝘐𝘋. 𝘉𝘶𝘵 𝘯𝘰𝘸, 𝘸𝘪𝘵𝘩 𝘈𝘐, 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢𝘵𝘵𝘢𝘤𝘬𝘴 𝘴𝘶𝘤𝘩 𝘢𝘴 𝘥𝘦𝘦𝘱𝘧𝘢𝘬𝘦𝘴 𝘪𝘴 𝘮𝘶𝘤𝘩 𝘩𝘪𝘨𝘩𝘦𝘳, 𝘢𝘯𝘥 𝘵𝘰 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘵𝘩𝘦𝘮 𝘪𝘴 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘩𝘪𝘨𝘩𝘦𝘳,”

Read more about this topic here: Live Mint

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

Frictionless-Onboarding_Newsroom_1200x630

Frictionless Onboarding is redefining how customers initiate their relationships with financial institutions

'Frictionless Onboarding' is redefining how customers initiate their relationships with financial institutions

Frictionless-Onboarding_Newsroom_1200x630

The world of financial services is at a transformative juncture. The industry is bombarded with increased customer expectations and technological advancements that demand attention. Traditional banking models often encumbered by lengthy procedures and cumbersome paperwork, are now being challenged by a new wave of innovation that prioritises speed, efficiency and user experience. Amidst this shift, the concept of ‘automated onboarding process’ is evolving, which aims to redefine how customers initiate their relationships with financial institutions.

Read more: Financial Express

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

Addressing the Surge in Gig Worker Verification Discrepancies: AuthBridge Leads with AI-Powered Solutions

Addressing the Surge in Gig Worker Verification Discrepancies: AuthBridge Leads with AI-Powered Solutions

A recent report by AuthBridge highlights a significant 12.5% increase in verification discrepancies among gig workers from FY 2020-21 to FY 2023-24, emphasizing the need for robust screening processes. AuthBridge has observed a concerning 74.4% of identity checks failing to match official records, highlighting the urgent need for more advanced verification solutions.

Speaking on the findings, Mr. Ajay Trehan, CEO of AuthBridge, stated, “The surge in discrepancies underscores the criticality of implementing advanced and scalable verification solutions to ensure trust and safety in the gig economy.”

Read more about this topic here: ET Trends

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

Ignoring background checks of employees and vendors can cause undue damage to hotels

Ignoring background checks of employees and vendors can cause undue damage to hotels: Ajay Trehan

The results of a recent discrepancy trend study conducted by AuthBridge  do not give the hotel industry any reason to feel complacent about. The employment history discrepancies in the hotel industry are in the range of 3.6 to 5.9 percent. Additionally, 7 out of every 100 candidates do not provide the right residential address at the time of employment. The criminal background discrepancies in hotel industry employees is 2 percent and an alarming 14 percent when it comes to CV validation. Although these figures wouldn’t look so alarming on the face, in a guest-facing service industry which is part of the lifestyle and experiential economy and which ought to have a zero-tolerance approach to issues of safety and security, these figures are significant and cannot be swept under the rug

Read more about this topic here: ET Hospitality

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

The future of AI in banking: What’s next for India’s financial sector

The future of AI in banking: What’s next for India’s financial sector

Artificial Intelligence (AI) is revolutionizing banking by doing more than just improving operations. Generative AI is leading this change, offering innovative tools that enhance customer engagement and support smarter decision-making. A KPMG report from April highlights that 71% of financial organisations globally are using AI, with 41% applying it extensively. Advanced economies like the US, Germany, and Japan are leading in AI adoption, while emerging markets show mixed progress. China and India are ahead in embracing AI, while regions like Saudi Arabia and parts of Africa are lagging behind. 

Read more about this topic here: TechCircle

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

AuthBridge Leads the Charge as Banks Strengthen Employee Screening to Decrease Rising Fraud

AuthBridge Leads the Charge as Banks Strengthen Employee Screening to Decrease Rising Fraud

With fraud risks like mule accounts and internal system abuses on the rise, banks are stepping up employee background checks to protect their operations and reputation. At AuthBridge, we’re proud to lead this change with smarter, more affordable verification solutions that bring costs down from Rs 2,500 to just Rs 150. Our advanced tools tackle rising discrepancies—10.4% in banking and even higher in telecom and IT—offering continuous monitoring to keep fraudsters at bay. With a strong focus on privacy and transparency, we’re making fraud prevention simple, effective, and an integral part of modern banking.

Read more about this topic here: Economic Times

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

AuthBridge partnering with Turbohire

AuthBridge partners with TurboHire to enhance employee onboarding and verification experience

AuthBridge partners with TurboHire to enhance employee onboarding and verification experience

AuthBridge partnering with Turbohire

AuthBridge, India’s largest authentication company, has partnered with TurboHire, an advanced AI-powered platform for all hiring, to streamline and enhance the candidate onboarding process for employers across industries. This strategic collaboration is designed to deliver a seamless, efficient, and compliant onboarding experience, allowing businesses to hire with confidence and precision.

With the integration of AuthBridge’s advanced verification solutions into TurboHire’s platform, the partnership ensures a quick and convenient background verification (BGV) initiation process that supports recruiters at every stage of the hiring process. By automating and simplifying data flows between platforms, recruiters and hiring managers can effortlessly manage candidate information, while initiating BGV checks as soon as the hiring decision is made.

In addition to fast and convenient BGV initiation, the AuthBridge-TurboHire integration enables effortless candidate data management. The transfer of candidate data from TurboHire directly into AuthBridge’s verification environment removes the need for manual data entry, reducing errors and speeding up the verification process. Recruiters can also benefit from live reporting capabilities, allowing them to track BGV progress in real time within the familiar TurboHire platform. This native environment reporting provides insights that help hiring teams stay informed and on schedule. Moreover, the solution is equipped with built-in compliance measures, ensuring that all verification processes adhere to applicable laws and regulations, safeguarding employers and candidates alike.

The verification matrix of AuthBridge showcases the exceptional performance of the integrated solutions, featuring an accuracy rate exceeding 99.97%, uptime surpassing 99.99%, and an average response time of less than 10 seconds.

The partnership combines instant and managed verification checks that ensure accuracy, security, and thoroughness. These checks include Instant Identity Verification, Employment Verification, Education Verification, Court Record Verification, Physical Address Verification, and human-assisted quality checks. This holistic mix of automated and human-supported checks ensures that each candidate’s profile is verified with the highest level of accuracy and reliability.

Ajay Trehan, CEO and Founder of AuthBridge, added, “Our collaboration with TurboHire empowers organizations to optimize their hiring processes on a larger scale. By integrating our advanced verification technologies with TurboHire’s robust platform, we create a seamless experience that accelerates onboarding while maintaining compliance. This partnership not only improves efficiency but also significantly boosts candidate satisfaction, ultimately helping businesses attract and retain top talent in an increasingly competitive landscape.”

On the partnership, Deepak Agrawal, Co-founder and CEO of TurboHire said, “We are thrilled to partner with AuthBridge to transform our candidate verification process. This integration not only streamlines the hiring journey by providing real-time insights and automated checks but also enhances our compliance framework. By ensuring that we hire the right talent efficiently and accurately, we position our clients to achieve greater operational effectiveness and a competitive edge in the market.

This partnership positions both TurboHire and AuthBridge at the forefront of innovative hiring solutions, reflecting a shared commitment to enhancing the employee verification experience across various industries.

About AuthBridge

AuthBridge is India’s largest authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. With over 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, AuthBridge’s sophisticated authentication products and solutions are trusted by businesses worldwide.

About TurboHire

TurboHire is the only AI-powered platform that caters to ALL hiring scenarios for white-, grey-, and blue-collar positions at enterprises. As an end-to-end hiring solution, the platform provides touch-less, login-less and mobile-first experiences for all stakeholders involved in the process, i.e. Recruiters, Candidates, Interviewers, Managers, and Leadership.

Source: ET Edge

BFSI sector sees 10.4% increase in background check discrepancies for FY 23-24

BFSI sector sees 10.4% increase in background check discrepancies for FY 23-24, reports AuthBridge

As the BFSI sector navigates rapid digital transformation, fueled by innovations like UPI and BNPL schemes, the demand for financial services and talent is at an all-time high. According to AuthBridge, a leading digital-first background verification and authentication solutions provider, the BFSI sector recorded 10.4% discrepancies in background checks for FY 2023-24, marking an 18.1% increase from the previous financial year. This uptick reflects the growing challenge of verifying candidate credentials in a highly competitive market, where individuals may resort to falsifying academic, professional, or personal information to secure positions.

The report highlights that employment verification discrepancies are the most prevalent, accounting for 14.6% of inconsistencies. This presents a significant risk to organizations, as inaccurate employment histories can hinder effective workforce management. Education verification discrepancies followed at 9.1%, pointing to the importance of validating academic qualifications. Additionally, 6.4% of address verifications showed inaccuracies, further emphasizing the need for reliable verification protocols to mitigate risks associated with identity misrepresentation.

Beyond employment and education checks, discrepancies in criminal record checks (CRC) and identity verification are also steadily rising. This increase in CRC discrepancies can be attributed to the overall crime rate in India, which has climbed from 422.2 crimes per million in 2022 to 445.9 per million in 2024, according to the latest report from the National Crime Records Bureau (NCRB). Additionally, AuthBridge’s Annual Trends Report 2024 (ATR’24) highlights that 73.4% of the overall reported discrepancies are in identity verification checks. These concerning trends underscore the critical need for comprehensive background screening frameworks, which are essential to protect fraudulent activities and compliance risks in any organization, especially for a sophisticated industry like financial institutions.

Commenting on the findings, Ajay Trehan,  CEO & Founder, AuthBridge, said, “The rapid expansion of the BFSI sector is a double-edged sword. While it brings growth opportunities, it also introduces vulnerabilities. As a trusted expert in the BFSI space, AuthBridge has observed that employment-related discrepancies are emerging as a significant concern. Financial institutions must prioritize the use of cutting-edge tech for end-to-end verification to not only safeguard against credential fraud but to build a foundation of trust and integrity that ensures long-term success.”

To stay ahead of evolving risks, financial institutions need to implement AI-driven verification solutions that ensure accurate background checks across employment, education, address, and identity credentials. As the BFSI sector continues to expand, building trust through transparent hiring and onboarding processes will become a critical differentiator.

About AuthBridge

AuthBridge is India’s largest Authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. More than 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, rely on AuthBridge’s sophisticated authentication products and solutions. These AI and ML-powered products are supported by the largest proprietary identity, education, and criminal databases in the country. Led by an experienced management team, AuthBridge has conducted over 10 million verification checks since its inception in 2005. AuthBridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security.

Source: ET Times

ATR-Launch_PR

44% spike in employment verification discrepancies across 6 major sectors, reports AuthBridge

44% spike in employment verification discrepancies across 6 major sectors, reports AuthBridge

ATR-Launch_PR

As companies increasingly prioritise trust and transparency in their hiring processes, the demand for rigorous employment verification continues to grow. Reflecting this trend, AuthBridge – a leading provider of digital-first background verification and authentication solutions across workforce management, customer onboarding, and third-party business verifications, reported a notable 44% spike in employment verification discrepancies across six major sectors, as revealed in its latest Annual Trends Report 2024. This comprehensive report offers an in-depth analysis of discrepancy trends across various sectors, providing valuable insights from FY2021 to FY2024. It highlights key developments that are shaping talent acquisition, risk management, and operational efficiency in response to economic uncertainties, changing work environments, and the rising threat of identity fraud.

The report draws from millions of background checks conducted during this period and presents crucial sector-specific insights. It explores the growing adoption of digital verification methods and addresses emerging challenges like moonlighting and AI-powered checks, offering actionable intelligence for businesses looking to navigate today’s complex verification landscape. By examining discrepancy rates across industries, the report sheds light on how organizations can mitigate risks and refine their talent acquisition strategies.

Commenting on the release of the report, Ajay Trehan, CEO of AuthBridge, said, “As industries rapidly adopt digital-first strategies, the need for secure, reliable, and scalable verification solutions has become essential for maintaining trust and operational resilience. Organisations across sectors are facing an increasingly complex environment where workforce integrity and data security are paramount. AuthBridge is committed to providing solutions that not only meet these demands but also help businesses navigate the evolving challenges of a digital economy. By enabling informed decision-making, we empower companies to mitigate risks, enhance efficiency, and stay ahead in this era of transformation.”

Key findings from the report include significant discrepancies across various sectors. For instance, the telecom sector witnessed a sharp rise in discrepancy rates, reaching 18.2%, highlighting the increased vulnerability to identity fraud. In the BFSI sector, discrepancy rates climbed to 10.4%, indicating growing challenges in employment verification as financial institutions continue to face risks related to falsified credentials. The pharma sector saw a 50% increase in discrepancy rates since FY2021, reaching 17.1%, reflecting a surge in fraudulent qualifications.

While the FMCG industry showed an overall decline in discrepancies, e-commerce—representing 17% of FMCG consumption—faced increasing verification demands, particularly with the rise of gig workers. The IT and ITES sectors, despite a 9.8% drop in discrepancy rates compared to FY2021, continue to grapple with issues related to falsified credentials, with employment and education discrepancies standing at 10.2%. Additionally, the gig economy, set to reach 25 million workers in India by 2030, saw a 12.5% discrepancy rate in verifications, underscoring the need for thorough screening in high-demand sectors like logistics, e-commerce, and last-mile delivery.

The report also highlights advancements in technology, including the integration of AI and machine learning algorithms, which have significantly improved the speed and accuracy of background verification processes. AuthBridge’s proprietary solutions, such as digital address verification with real-time GPS triangulation, have greatly reduced turnaround times and improved verification accuracy. Moreover, continuous monitoring and seamless integration with HR technology platforms have enhanced operational efficiency, allowing businesses to conduct 100% digital background checks in many cases.

AuthBridge also conducted over 150,000 moonlighting checks in FY2023-24, with a 12% discrepancy rate, underscoring the growing concern around dual employment risks. The report emphasizes the importance of adopting advanced technologies, such as AI-driven verification methods, to improve both speed and accuracy in the screening process.

The AuthBridge Annual Trend Report 2024 is a critical resource for HR professionals, compliance officers, and business leaders aiming to optimize their background screening processes and strengthen their risk management strategies in a rapidly evolving business environment. With its detailed insights and sector-specific analysis, the report provides a roadmap for organizations to navigate the challenges of workforce management, customer onboarding, and third-party business verifications.

About AuthBridge

AuthBridge is India’s largest Authentication company, delivering cutting-edge technology and alternate data analysis for Identity Management, Onboarding & Verification, and Business Intelligence. More than 2500+ clients across 30+ sectors, including Fortune 500 and Indian Unicorns, rely on AuthBridge’s sophisticated authentication products and solutions. These AI and ML-powered products are supported by the largest proprietary identity, education, and criminal databases in the country. Led by an experienced management team, AuthBridge has conducted over 10 million verification checks since its inception in 2005. AuthBridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security.

Source: ET Times

Hi! Let’s Schedule Your Call.

To begin, Tell us a bit about “yourself”

The most noteworthy aspects of our collaboration has been the ability to seamlessly onboard partners from all corners of India, for which our TAT has been reduced from multiple weeks to a few hours now.

- Mr. Satyasiva Sundar Ruutray
Vice President, F&A Commercial,
Greenlam

Thank You

We have sent your download in your email.

Case Study Download

Want to Verify More Tin Numbers?

Want to Verify More Pan Numbers?

Want to Verify More UAN Numbers?

Want to Verify More Pan Dob ?

Want to Verify More Aadhar Numbers?

Want to Check More Udyam Registration/Reference Numbers?

Want to Verify More GST Numbers?