About the Company
A major bike-sharing rental startup offering first and last-mile connectivity to metro users.
Industry
Transportation
Size
250-500
Key results
- A faster onboarding process for users and employees
- Reduction in drop out rates for users
- Reduced CapEx related losses over a period
- Better visibility over the entire onboarding process for our clients
Products and Solutions
- OnboardX
- Customer Onboarding
Define the Problem
To make a place in the lives of customers, one of the first steps is to ensure seamless customer onboarding and provide uninterrupted access to its products/services.
Our client, a bike-sharing rental startup, wanted to establish a verification and onboarding process to reduce damages to their vehicles and minimise the chances of them getting stolen. The process required to be as smooth as possible for the end users while reducing CAPEX related risks.
Also, they needed an onboarding process for their 3500+ fleet-on-street entrepreneurs responsible for maintaining bikes for our clients, providing emergency response to stranded users and working with them on a commission basis.
How AuthBridge Helped
For verification of users
Understanding the risk involved with onboarding a fraudulent customer, we realised that our client needed an end-to-end customer onboarding journey. We deployed our identity verification APIs built on top of technologies like OCR to complete the KYC process for our client’s users. The present address verification was also completed through physical site visits by our field staff.
For verification of fleet-on-street employees,
The onboarding process for employees was designed by us from scratch to give our client maximum cushioning against risks that might emerge from working with fraudulent employees.
We deployed the Identity Verification and Address Verification in the fashion of users. However, additional Criminal Record Verification was performed in the case of employees using our proprietary databases. We also performed a Bank Account Check using the PennyDrop method to ensure protection against financial threats.
The Auth Advantage
As an added measure, we suggested that our client lock down a minimum balance from the customer’s wallet against possible damage to vehicles. The suggestion was appreciated and implemented.
Conclusion
Our client reported a significant reduction in CapEX-related losses over a period. They also experienced a reduction in drop-out rates during the sign-up and onboarding process.
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To begin, Tell us a bit about “yourself”
The most noteworthy aspects of our collaboration has been the ability to seamlessly onboard partners from all corners of India, for which our TAT has been reduced from multiple weeks to a few hours now.
- Mr. Satyasiva Sundar Ruutray
Vice President, F&A Commercial,
Greenlam
Greenlam
