Managed Check

Social Media Check

Assess the candidate’s social media presence and behavior

Social Media Check

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Human Assisted Verification Check

Verify. Confirm. Recruit.

Authenticate the candidate’s actions and behaviour on social media platforms

Social Media Platforms

What is Social Media Check?

Establish the candidate’s overall social behaviour through reviewing posts that he/she would have posted on various social media platforms (visibility based on privacy settings) such as Facebook, LinkedIn, Instagram, Twitter or posted by someone on his profile specifically about his/her conduct.

What is Social Media Check_

How to do Social Media Check?

How AuthBridge’s Social Media Check Works?

STEP 1

Provide name, DOB, mobile number, state, district, email id, educational institute along with consent form; Work Experience Tenure Social Media URL

STEP 2

Our team of experts verifies the shared details

STEP 3

Get verification report on stated details along with artefacts

AuthBridge's Human Assisted Verification Checks

Physical Address Verification

Police Verification

Business Address Verification

Drug Test

Tenant Registration

Web and Media Check

Lifestyle Verification

Agent Verification

Reference Check

Social Media Check

Contact Sales

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FAQs around Social Media Checks

A Social Media Check is a background screening process that involves reviewing an individual’s social media platforms to identify any potential red flags and ensure they are an appropriate fit for the organisation.

  • Job applicants, particularly for leadership or sensitive roles. 
  • Employees of an organisation, especially those who are considered for promotions or high-visibility positions. 
  • External collaborators, such as partners, influencers, or brand ambassadors, to ensure they reflect the company’s ethics and values.

Some of the red flags that organisations should look out for when conducting Social Media Checks are:

  • Offensive or inappropriate content
  • Evidence of illegal behaviour
  • Toxic online conduct
  • Signs of substance abuse, and much more.

Some of the red flags that organisations should look out for when conducting Social Media Checks are:

  • Offensive or inappropriate content
  • Evidence of illegal behaviour
  • Toxic online conduct
  • Signs of substance abuse, and much more.

Yes, organizations must obtain consent from candidates before conducting a Social Media Check to ensure complete transparency in the process.

AI/ML tools in TPRM utilize advanced security measures like encryption and access controls to protect sensitive data.

Of course, there are also a few cons worth mentioning:

  • Can lead to unfair judgements
  • Can lead to intrusion of someone’s privacy
  • Do not provide a complete picture of an individual’s character

The Importance of Social Media Checks in Hiring

Table of Contents

Click a topic to scroll directly to it.

Introduction

With the rapid change in hiring dynamics, it becomes essential for organisations to assess their candidate’s online presence. Platforms such as LinkedIn, Twitter, Facebook, and Instagram no longer serve as social media sites but also as a way for companies to evaluate their candidates’ behaviour. These platforms help identify candidates’ values and professionalism, providing a complete picture of an individual.

What are Social Media Checks?

Social media checks involve reviewing a candidate’s social media profiles to evaluate their suitability for a job. This process involves analyzing various online platforms, primarily LinkedIn, Facebook, Twitter, Instagram, and even TikTok, to gather information that traditional resumes might not reveal. While resumes provide a snapshot of a candidate’s qualifications, social media can offer a more dynamic picture of their personality, interests, and how they communicate with others. By evaluating a candidate’s online presence and interactions, recruiters can assess their professionalism, values, and potential red flags, thus making informed hiring decisions.

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Benefits of Conducting Social Media Checks

  • Identifies Red Flags

Social media checks can help organisations identify potential red flags that may not appear at the time of interviews or background checks. This is done by carefully assessing their candidates’ social media presence, thereby helping organisations hire the right individuals. 


  • Evaluates Cultural Fit

Social media checks can offer valuable insights into whether a candidate will connect well with the existing team. This can help organisations identify whether these individuals align with the organisation’s values. 


  • Assesses Professionalism

A carefully curated social media presence can indicate that the candidate is mindful of their values, and image, and takes their career seriously. This can help organisations to evaluate their online professionalism, thereby making correct hiring decisions.

Key Elements of Social Media Checks as part of Employee BGV

When conducting social media checks, organizations should focus on several key elements:


  • Professionalism

It’s important for businesses to look for evidence of professionalism in how candidates present themselves online. A well-maintained LinkedIn profile with a professional photo, and a well-written summary can reflect positively on a candidate.


  • Online Behavior

Before hiring a candidate, it’s important for organisations to: 

  • Assess how candidates interact with others. 
  • Are their comments respectful? 
  • Do they engage in constructive discussions? 

This can provide insights into their interpersonal skills and how well they might fit into the team.


  • Engagement

Lastly, it becomes important to analyze the type of content candidates share and engage with. Sharing industry-related articles, participating in discussions, and showcasing their achievements can indicate a candidate’s passion for their profession.

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- Mr. Satyasiva Sundar Ruutray
Vice President, F&A Commercial,
Greenlam

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