AuthBridge, India’s largest Authentication company, launches its new social media campaign #SuperhumansKeepSuperTeamsTogether to celebrate International Human Resources Day. The campaign highlights the superhumans of the HR department who are the backbone of healthy work culture in a company and do a lot more than they are recognised for. As part of the campaign, AuthBridge is running a series of posts around much-loved fictional characters who worked behind the scenes to not only build but also keep strong teams together. The campaign is live on the company’s social media pages including LinkedIn, Facebook, and Twitter.
The campaign celebrates HR teams who are often undervalued because of several misconceptions around their role. Even in 2022, HR teams fight perceptions categorising them only as engagement managers, discipline enforcers and conflict management teams. The use of famous fictional characters from the Marvel universe, Harry Potter movies, the X-men series and The Lord of the Rings incites curiosity and builds an immediate connection with readers.
Elaborating on the campaign, Mr Utkarsh Joshi, Senior Vice President, Account Management and Growth, AuthBridge, said, “From our experience of working with HR teams over many years, we know what it takes for them to build and keep strong teams together. But we are equally aware that most of this superhuman work goes unnoticed. The past couple of years have moved the needle in favour of HR getting a seat at the table; #SuperhumansKeepSuperTeamsTogether is a small step in the direction of keeping this momentum going.”
AuthBridge has been offering HR-focused, digital solutions under their workforce solutions vertical for over 16 years. These include solutions like employee background verification and onboarding, blue-collar employee screening, and senior executive screening amongst others. They have over 1500+ clients, most of them relying on their proprietary databases and authentication technology to verify permanent and contractual employees at speed and scale, often in real-time.
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