Case Study

Building a Trusted Ecosystem of Service Partners for Leading Sports Goods Retailer


About the Company

One of the largest global sports goods retailers with 1500+ stores across 50+ countries.


E-commerce & Retail



Key Results

  • Marked reduction in vendor onboarding time, improving the service pipeline
  • Reduction in manual errors while application processing
  • A seamless experience for service providers
  • Mitigation of reduction in reputational risk due to criminal entities being isolated in real-time
  • Instant verification helped prevent duplicate registration of a single entity, reducing the chances of fraud.

Products and Solutions

Define the Problem

Our clients, one of the largest global sports goods retailers with a presence of 1500+ stores across 50+ countries, wanted to build a trustworthy ecosystem of service providers, venue providers and event organizers in India to help them onboard one million customers onto their platform.

For their vision to bear fruition, it was required to quickly and thoroughly verify their vendor partners to enable trust in customers. This must be done in a streamlined manner to ensure transparency and reduce friction for customers and partners.


  • Creating a seamless experience for customers to hire service providers quickly
  • Reducing application dropouts from vendors on mobile/website
  • Prevent fraudulent entities/individuals from being signed up on their platform
  • Strictly toeing to compliance guidelines and company policy while registering new assets and venues

How AuthBridge Helped

Custom verification for different categories

We knew that only an end-to-end digital onboarding platform would be able to help our clients tackle the massive scale of applications with efficiency. We divided registered professionals into three categories – service providers, venue providers and event organizers. Next, we assigned specific verification needs to each of these categories to present a reliable analysis to our client.

Risk mitigation via Identity, Bank Account, Reputational, and Criminal Checks

Our efforts aimed to create a customized platform to verify individuals/business identities, verify bank account details in real-time along with experience details, certificate inspections, social media checks and reference checks. We also carried out reputational, regulatory, and criminal checks to create an additional layer of safety for our clients.

OCR and face match for faster onboarding

All this was enabled by state-of-the-art technologies that power our solutions. We deployed OCR for text extraction from the uploaded images and face match algorithms to simplify vendor application processes while onboarding.


The client increased its reach to the customers with a streamlined and real-time vendor onboarding which further ensured the quality of services without risking the customer’s or assets’ safety and a delightful experience for all the stakeholders.

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To begin, Tell us a bit about “yourself”

The most noteworthy aspects of our collaboration has been the ability to seamlessly onboard partners from all corners of India, for which our TAT has been reduced from multiple weeks to a few hours now.

- Mr. Satyasiva Sundar Ruutray
Vice President, F&A Commercial,

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