New Code Of Ethics In India’s Fantasy Gaming Industry
The fantasy gaming industry in India has reached a significant milestone with the introduction of a Code of Ethics (CoE), signaling a move towards more responsible and accountable practices. This set of guidelines prioritises user safety, fairness, and compliance with regulatory standards. Developed through a collaborative effort by key industry organisations—such as the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF)—the CoE aims to foster a gaming environment that is both ethical and secure. The goal is to ensure that gaming practices in India are fair, responsible, and aligned with the highest standards of integrity.
Why Is A Code Of Ethics Important For Fantasy Gaming In India?
As the gaming industry in India grows, it faces an increasing need to establish standardised regulations. The adoption of a Code of Ethics helps address several concerns related to fraud, addiction, underage gaming, and fair play. By setting clear guidelines, this code aims to foster trust in the industry and ensure the long-term sustainability of online fantasy sports platforms. The Code also sets the foundation for future regulation, helping avoid potential legal hurdles and aligning with international best practices.
Key Guidelines Of India’s Code Of Ethics For Responsible Gaming
Age Verification And Kyc For Fantasy Gaming Platforms
One of the core elements of the Code of Ethics is the strict enforcement of age verification and KYC (Know Your Customer) procedures. All fantasy gaming platforms must verify the identity and age of users before they can participate in real-money gaming. This is achieved through the submission of official documents like government-issued IDs (e.g., Aadhaar, passport, or driver’s licence). Age restrictions are essential for preventing underage gambling, a rapidly growing concern in the sector.
User Spending Limits To Encourage Responsible Gambling
In a move that prioritises financial responsibility, the Code of Ethics mandates the implementation of user-defined spending limits on gaming platforms. These limits help players control their spending habits and avoid excessive gambling. Platforms will now be required to allow users to set daily, weekly, or monthly spending caps to ensure that players do not risk more money than they can afford to lose.
Enforcing Ethical Practices Through Audits And Annual Compliance
To ensure that platforms are adhering to the new standards, the Code of Ethics introduces the requirement for regular third-party audits. These audits will help assess the compliance of platforms with key ethical standards such as KYC processes, age verification, and spending limits. Platforms with significant revenues will need to comply with these audits within six months, ensuring that both large and small operators are held accountable for maintaining ethical standards in the industry.
Advertising Standards And Transparency In Fantasy Gaming
The Code of Ethics also aims to tackle misleading advertising, an area that has come under scrutiny in the past. Advertising standards are now clearly defined, ensuring that promotions for gaming platforms are not deceptive or misleading. All ads must highlight the risks associated with fantasy gaming and ensure that they do not create unrealistic expectations. This will help to prevent the exploitation of vulnerable players and encourage responsible marketing within the sector.
Protecting Players With Self-Exclusion And Support Tools
In order to protect vulnerable users, the Code includes provisions for self-exclusion. This allows players who feel that their gaming habits are becoming problematic to voluntarily exclude themselves from platforms for a set period. Along with this, platforms must introduce support tools and responsible gaming features to detect at-risk behaviour and offer assistance to players who may be struggling with gambling addiction.
Conclusion
As the gaming sector continues to evolve, the Code of Ethics lays the groundwork for a responsible and sustainable future. By adhering to these ethical guidelines, platforms can foster a culture of fairness, transparency, and player protection. With industry bodies working together to ensure compliance, the new ethical standards are set to help India’s gaming industry thrive while safeguarding its players.
