AuthBridge, India’s leading authentication and onboarding solutions provider, has announced a strategic partnership with Hindustan Petroleum Corporation Limited (HPCL), a Maharatna Central Public Sector Enterprise (CPSE) and an S&P Global Platts Top 250 Global Energy Company, to transform the customer onboarding experience for its DriveTrack Plus loyalty program. This collaboration aims to address key challenges around account creation and authentication, ensuring a smooth and efficient customer experience.
AuthBridge’s cutting-edge onboarding platform, OnboardX, will simplify the process, reducing onboarding time from 31 minutes to just 4 minutes, while maintaining an industry-leading accuracy rate of 99.5%. The solution will also minimise account duplication and streamline KYC compliance, ensuring seamless onboarding for new and existing customers. This optimised process will benefit 1.8 million customers and enable HPCL to onboard around 6,000 new customers daily.
Authbridge will revolutionise HPCL’s onboarding by introducing advanced cKYC and vKYC solutions, incorporating liveness checks, OCR-based document verification, and facial recognition for secure identity confirmation. This will minimise manual intervention, ensuring faster, more reliable enrolment at scale. By creating an authenticated and secure network of fleet owners, Authbridge will not only streamline the process but also enhance trust and operational security for HPCL, delivering a seamless and trustworthy onboarding experience.
What Would The DriveTrack Plus Onboarding Journey Look Like?
The scalability of AuthBridge’s platform will empower HPCL to manage high volumes of enrollments effectively, supporting its ambitious growth goals while significantly lowering operational costs associated with traditional manual KYC processes.
This partnership positions both AuthBridge and HPCL at the forefront of digital transformation within the fuel and logistics sector. As industries across India continue adopting innovative solutions, the collaboration reflects a shared vision to optimise processes and create a frictionless customer journey.
Key Highlights Of AuthBridge’s Partnership With HPCL
- Significant Reduction in Onboarding Time: The time to onboard customers will be drastically reduced from 31 minutes to just 4 minutes. This faster process will not only enhance the customer experience but also enable HPCL to onboard a much larger number of users daily, significantly increasing operational efficiency.
- High-Accuracy Verification: AuthBridge’s platform maintains a 99.5% accuracy rate, ensuring that customer details are verified with precision. This high level of accuracy reduces the possibility of duplicate accounts and strengthens the integrity of HPCL’s customer database.
- Scalable to Support Growth: With 1.8 million customers already in its DriveTrack Plus loyalty program, and the ability to onboard 6,000 new customers daily, HPCL is equipped to scale its operations smoothly without the delays associated with traditional onboarding methods. The advanced technology solutions provided by AuthBridge ensure HPCL can meet its ambitious growth targets with ease.
- Advanced KYC and Document Verification: The partnership introduces liveness checks and automated document verification to streamline the KYC process. Customers can now complete the entire KYC journey digitally, including video KYC with facial recognition. This eliminates the need for manual verification and significantly reduces the chances of fraud.
- Seamless Integration for Truck Drivers: A key feature of this collaboration is empowering HPCL’s agents to onboard truck drivers through fleet owners, making the process hassle-free for this important customer segment. By enabling agents to enroll drivers and verify their documents via video KYC, HPCL can now onboard more customers in less time while maintaining strong security measures.
- Cost-Effective and Efficient: With the shift to a fully digital onboarding process, HPCL will experience significant cost reductions by cutting down on manual interventions and paperwork. The automation of KYC processes not only improves accuracy and speed but also drives down operational expenses, offering long-term savings.
Transforming The Onboarding Process In The Fuel and Logistics Sector
As competition surges in the logistics and fuel sectors, businesses will need to adopt secure, efficient solutions to maintain their edge. With the Indian logistics market expected to grow by 14% in 2024, the challenge of system misuse will intensify. Authbridge’s extensive experience, partnering with over 210 fleet and logistics companies, positions it as a leader in offering customisable onboarding journeys — higher than the industry standard. This flexibility not only enhances operational efficiency but dramatically reduces time to market, giving businesses the agility they need to scale quickly and securely.
By integrating Authbridge’s API marketplace, companies will significantly reduce fraud risks while tailoring their onboarding processes to fit specific needs. This approach ensures businesses can grow without compromising on security or speed.
Through its partnership with Authbridge, HPCL will undergo a significant digital transformation, streamlining onboarding, cutting costs, and elevating the customer experience. Authbridge’s expertise will resolve critical issues such as account duplication and manual KYC delays in HPCL’s DriveTrack Plus loyalty program. By offering fast, secure, and fully customised onboarding journeys, this collaboration will not only help HPCL stay ahead of competitors but will also foster greater trust and loyalty among its customers.
