Ajay Trehan on Combating Synthetic Identity Fraud with Responsible AI Governance
Introduction
In a recent feature on ET Edge Insights, Ajay Trehan, Founder & CEO of AuthBridge, shared his perspective on how synthetic identity fraud is emerging as a critical risk for India’s financial sector and why responsible AI governance is essential to counter it.
He explained how the increasing use of AI to create synthetic identities — a blend of real and fabricated data — poses new challenges for banks, fintechs, and digital lenders. Without explainable and governed AI systems, financial institutions risk enabling the very fraud they are trying to prevent.
Tackling Deepfakes, Synthetic Identities, and Adversarial Risks
“As fraudsters begin using AI to create synthetic identities, financial institutions must respond with AI systems that are explainable, auditable, and governed by design. Trust in digital finance will depend not just on speed—but on transparency and accountability
He underlined that as India’s financial ecosystem scales, AI-led verification, continuous monitoring, and audit-ready governance will define the next era of digital trust.
As a leader in verification and compliance automation, AuthBridge continues to partner with financial institutions to deploy AI-powered verification engines that detect anomalies, ensure data integrity, and safeguard against emerging fraud typologies like synthetic identities.
Read Full Story Here: ET Edge Insights
