What Is Customer Onboarding?
Customer onboarding guides a new customer from the point of sign-up to the moment they see value in your product or service. Effective onboarding is critical in regulated sectors like banking, insurance, and fintech, including identity checks, document verification, and compliance with KYC and AML regulations.
Done well, onboarding builds trust, shortens time to value, and reduces drop-offs. Done poorly, it can cause frustration and churn before the relationship begins.
Key Points To Remember In Customer Onboarding
- Compliance comes first – In India, customer onboarding must meet regulatory requirements like e-KYC, Video KYC, CKYC registry checks, AML, and sanctions screening.
- Frictionless experience – Customers expect fast, digital-first experiences: pre-filled forms, mobile-friendly design, and minimal document re-submission.
- Trust and security – Liveness detection, consent capture, and secure storage are essential to protect the business and the customer.
- Time to value (TTV) – The sooner a customer experiences value, the more likely they are to stay. Automated workflows and guided onboarding reduce delays.
- Analytics and tracking – Drop-off rates, completion times, and error rates must be measured to improve continually.
How To Choose Customer Onboarding Software In India
When evaluating platforms, businesses should consider the following:
- Regulatory coverage
Seek support for Aadhaar-based e-KYC (where applicable), PAN verification, GSTIN checks, Video KYC, and AML/sanctions screening. - Workflow flexibility
Ensure the software can handle straight-through processing as well as exception handling. Project-style templates and client portals are often required. - Integration ecosystem
A strong onboarding platform integrates with CRMs, core banking or insurance systems, payment gateways, and e-signing tools. - Scalability and security
Cloud-native solutions with ISO or SOC certifications, data residency compliance, and strong encryption practices are critical. - Customer experience features
Guided flows, multilingual support, mobile responsiveness, and automated reminders enhance adoption. - Commercial clarity
Understand whether pricing is per API call, per user, or per project, and check for add-on costs like storage or premium connectors.
7 Best Customer Onboarding Solutions In India
Customer onboarding is no longer just a box-ticking exercise. It has become a critical differentiator for businesses in India, especially in regulated industries like banking, insurance, and fintech. Choosing the right onboarding platform can mean the difference between a seamless, compliant journey and one riddled with delays, drop-offs, and risks.
Below are seven of the best customer onboarding solutions available in India today, in no particular order:
1. AuthBridge
AuthBridge offers one of India’s most comprehensive onboarding platforms, designed to balance regulatory compliance with a smooth customer experience. The company combines digital identity verification, document management, due diligence, and automation at scale.
Key Capabilities:
- Digital KYC & Video KYC (V-CIP):
Real-time facial recognition, liveness detection, OCR, and geo-tagging. Video-based KYC is designed to cut turnaround times by up to 90% and reduce costs by as much as 70%. - AML & Risk Screening:
Anti-Money Laundering checks, adverse media monitoring, and reputation screening through proprietary databases like Vault and Negative Image Search. - Third-Party Onboarding (OnboardX):
A dedicated platform for onboarding vendors, distributors, gig workers, and other third parties with multi-channel initiation, progress monitoring, and due diligence powered by over a billion proprietary records. - Document Execution (SignDrive):
Digital signing workflows that eliminate the friction of physical paperwork, with secure, auditable e-signatures. - Financial Data Intelligence:
Bank Statement Analyser for automated classification of income, expenses, and potential fraud indicators, helping insurers and lenders speed up underwriting. - Insurance-Specific Accelerators:
Tailored solutions for insurers, including real-time policyholder verification and Pre-Issuance Verification Calls (PIVC), with AI-led calls reducing PIVC turnaround times by up to 80%. - Integration & APIs:
Plug-and-play APIs for PAN, Aadhaar DigiLocker, GSTIN and other verifications, plus integrations with HRMS, CRMs, and ERPs.
2. TrackWizz
TrackWizz focuses heavily on regulated financial sectors, offering an integrated suite for client lifecycle management.
Services Offered:
- Central KYC (CKYC) submission and management.
- AML and sanctions screening with transaction monitoring.
- Automated onboarding workflows for high-net-worth and institutional clients.
- Insider trading compliance and regulatory reporting (FATCA, CRS).
3. KYC Hub
KYC Hub is a global onboarding platform with solutions built for compliance-heavy markets, including India.
Services Offered:
- Automated Digital KYC and Video KYC.
- Perpetual KYC with ongoing risk assessment.
- AML screening, fraud prevention, and dynamic risk scoring.
- Document verification powered by AI and APIs.
- Customisable workflows to adapt to business requirements.
4. Salesforce Financial Services Cloud
Salesforce provides a powerful onboarding module within its Financial Services Cloud, which is trusted globally and adapted for Indian institutions.
Services Offered:
- Digital client onboarding with guided journeys.
- Automated document collection and e-signatures.
- CRM integration to unify customer data during onboarding.
- Workflow automation for account origination and compliance checks.
5. Newgen Software
Newgen delivers AI-driven customer onboarding solutions designed for banks and financial institutions.
Services Offered:
- End-to-end digital account opening (deposits and loans).
- Video KYC for remote onboarding.
- AI and ML-driven risk assessment for faster approvals.
- Account maintenance automation, including re-KYC and updates.
6. OnRamp
OnRamp is built for businesses looking to provide structured and transparent onboarding experiences.
Services Offered:
- A customer-facing portal for clear visibility of steps.
- Internal project dashboards for teams to manage tasks and timelines.
- Ready-to-use templates and playbooks to accelerate onboarding.
7. FlowForma
FlowForma is a no-code workflow automation tool that helps enterprises digitise their onboarding journeys.
Services Offered:
- Customisable onboarding workflows with dynamic forms.
- Deep integration with Microsoft 365 applications.
- AI Copilot supports building and managing workflows.
- Mobile-ready experiences for distributed teams.
Conclusion
For enterprises that value both compliance and customer experience, AuthBridge offers a proven, future-ready solution. Other platforms such as TrackWizz, KYC Hub, Salesforce, Newgen, OnRamp, and FlowForma also deliver strong capabilities, each excelling in specific domains. The choice ultimately depends on your industry, scale, and integration needs.
Businesses that adopt the proper solution now will win customer trust faster and build long-term resilience in an increasingly regulated market.
