While larger organisations have been using online reputation managers (ORM) for years now, ORM heads say they are now being approached by individuals from across Indian metros who want the worldwide web wiped clear of unflattering information. “From company CEOs caught in sexual harassment suits to middle-level managers wanted for fraud to NRI brides-to-be, a whole host of individuals are seeking our services,” said Sathish Isaac, co-founder of Chennai-based Virtual Social Media, which handles reputation management cases.
– The
