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About the Company
A group of companies, operational in a variety of online skill-based games such as poker and cricket fantasy games since 2014.
Industry
Gaming
Size
1000-1500
Key results
- There was a marked improvement in sign-up rates and a reduction in player dropout rates.
- The client found it easier to keep a tab on various users at different stages of the sign-up process.
- The clients felt more confident transferring the winning amount to the user account.
Products and Solutions
- KYC
- Address Verification
- Bank Account Verification
Define the Problem
With an average growth rate of users at 50%, skill-based gaming is a huge market in India. But the involvement of money and lack of clear regulation makes it a breeding ground for fraud.
Our clients, a group of companies operating in a variety of online games such as poker, fantasy games, etc., since 2014, wanted a solution focused on removing three major hurdles i.e.
- Age and document verification to detect underage users
- Address verification to prevent access from a restricted state
- Ensuring the bank account belongs to the registered user
With their registered user base growing to over 1 million, these challenges were coming across as major road blockers to their growth ahead and to the whole gaming industry in India.
How AuthBridge Helped
Step 1: Identity Verification
The process starts with the user submitting an ID. Our OCR technology is enabled with document classification and tampering detection, then instantly extracts, auto-populates and validates player data from submitted IDs. Users 18 years and above with valid ID can proceed; others are barred from accessing the platform.
Step 2: Validating State of Residence
The users with a NID from a state where skill-based gaming is banned are restricted from proceeding further.
Step 3: Bank Account Verification
Via the Penny Drop method, the bank account number is cross-verified to ensure that the amount won is transferred to a genuine user account and not used for the purpose of money laundering.
Conclusion
When results drawn from checks performed on hosts and property were consistent with the information supplied by a host, we generated a Green report meaning our client could sign up the host without any worries.
A Red report flagged any objectionable information discovered about a host, meaning a host was a no-go as per our investigation, and our client would be best advised not to onboard them. If the results varied and were inconclusive or confusing, we would generate an Orange report, meaning further investigation into the host profile would be needed. We also aided our clients in carrying out the additional verification as per their request in a few Orange cases. This included verification of social IDs, amongst other measures.
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To begin, Tell us a bit about “yourself”
The most noteworthy aspects of our collaboration has been the ability to seamlessly onboard partners from all corners of India, for which our TAT has been reduced from multiple weeks to a few hours now.
- Mr. Satyasiva Sundar Ruutray
Vice President, F&A Commercial,
Greenlam
Greenlam
