AI-Led Fraud Risk Detection Emerges as a ₹1,200-Crore Opportunity in India's FMCG Sector
Tighter FSSAI and State FDA checks, rising fraud risks and expanding supply chains are accelerating the adoption of AI-led fraud and risk-monitoring tools among Indian FMCG companies.
As businesses manage growing networks of vendors, distributors, workers, and logistics partners, the need is shifting from one-time verification to continuous third-party risk management.
As Ajay Trehan, Founder & CEO, AuthBridge, puts it, “Sectors that are growing faster typically tend to see more fraud. Whichever industry grows faster tends to attract more fraudsters.”
With AI helping organisations verify third parties, identify inconsistencies across FSSAI, GST and other records, and continuously monitor compliance, AuthBridge estimates a ₹1,200-crore addressable third-party risk management market in India.
